In 2020, OnePlus has turned a new leaf in the company's history.
With the recent departure of the company's co-founder Carl Pei, a
shift in strategy is apparent. OnePlus had suddenly expanded its
portfolio with the announcement of the new Nord lineup. The
original was quickly followed by a few other models, including the
Nord N10 5G, which we have for review. It's just one step below the
Nord and the N10 ships with a brand-new Qualcomm chip - the
Snapdragon 690 - that's the first of the 600-series to support
5G.
The original Nord, however, isn't available in the US. So there
is a large price gap between the N10 5G and the OnePlus 8 5G in the
OnePlus' North American portfolio. OnePlus is one of the only
(somewhat) recognizable Chinese brands in the US. A brand that
already has a rapport with major two major US carriers. If the
company can compete in the mid-range price bracket, it might even
be able to leave a mark on budget-phone territory in one of the
world's toughest smartphone markets.
- Body: 163 x 74.7 x 8.95 mm; 405 ppi; "Midnight Ice"
iridescent plastic build
- Display: 6.49" IPS LCD display; FHD+ 1080 x 2400 px,
20:9 aspect ratio; 405 ppi; 90Hz refresh rate; 16M colors sRGB;
2.5D Gorilla Glass 3
- Chipset: Qualcomm SM6350 Snapdragon 690; Octa-core
(2x2.0 GHz Kryo 560 Gold & 6x1.7 GHz Kryo 560 Silver); X51 5G modem
(support for sub-5GHz 5G networks); Adreno 619L
- Memory: 6GB LPDDR4x RAM + 128GB UFS 2.1 (expandable up
to 512GB via microSD card or 2nd SIM hybrid slot in EU
variant)
- Rear cameras: 64MP (main) f/1.7
aperture, 0.7µm pixels with AF + 8MP (ultra
wide) f/2.25 aperture, 119-degree FOV + 2MP (macro) f/2.4 aperture, 1.75µm pixels +
2MP (monochrome) f/2.4 aperture, 1.75µm
pixels; LED flash; support for RAW images w/ main camera
- Front camera: 16MP, f/2.05 aperture, 1 µm pixels
- Video capture: Rear: 4K @
30fps, 1080p @ 120fps, 720p @ 240fps, 4K timelapse; Front: 1080p @ 60fps
- Battery and charging: 4300 mAh; supports OnePlus Warp
Charge 30T (5V @ 6A)
- Misc: Rear-mounted fingerprint scanner; NFC; Bluetooth
5.1; 3.5mm headphone jack;
OnePlus aims to release the Nord N10 5G in the US as well, and
it will have to compete with Samsung, LG, and Motorola's budget
phones - brands that dominate in the pre-paid segment. The
company's launch of the N10 5G in European markets is puzzling
considering the heavy competition from other Chinese brands. In
contrast, the high value/low-price smartphones from Xiaomi, vivo,
and Oppo are not available in the US.
OnePlus' phones have always had some element of surprise or a
feature that really made it stand out amongst competitors, but the
Nord N10 5G doesn't feel like that at all; it feels like a run of
the mill smartphone that's meant to fill a gap in the company's
rapidly expanding portfolio. It's the opposite of the "Never
Settle" ethos the company has been so proud of.
The N10 5G's main story will take place in the US, where OnePlus
pushes 5G access to the sub-$400 mark. The current entry-level 5G
phones sit at $399 so let's see if OnePlus has what it takes to
steal some market share from LG, Samsung, and Motorola.
We always praise OnePlus for its high-quality packaging on its
flagships, but you won't find that with the Nord phones. The Nord
lineup's packaging is black and blue, and inside the box is the
phone itself, the Warp Charge 30T charger, and a bright red USB-A
to USB-C charging cable.
There's also a SIM-ejector tool and some documentation. There
was no freebie clear case that usually comes with other OnePlus
phones. We were also a bit bummed out there were no OnePlus
stickers in the box.
Next, let's get a closer look at the design of the N10 5G.
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